Hello 👋 I’m Isha - London based UX designer, dedicated to unraveling the intricacies between user behavior and exceptional design

I blend visual design and critical thinking to create strategic, impactful solutions. Driven by empathy & curiosity, I seek to understand the deeper motivations behind user behavior & craft experiences that resonate on emotional and functional levels.

PRODUCT AND UX WORK

From Repetition to Retention: Redesigning Tenant Management for Scale

Streamlined a frustrating, manual workflow into a centralized screen with added insights—boosting user satisfaction, hitting 60% adoption, and unlocking enterprise upsell potential.

UX/UI and Product Discovery

Bringing Structure to a Fragmented UI: Building a design system

Crafted a modular design language within product constraints—boosting consistency, cutting design delivery time by 25%, and improving dev handoff through tighter collaboration.

Designing for accessibility and scale

UX Improvements That Drive User Action: Optimising Onboarding for Higher Conversions

Redesigned the onboarding journey using research-led insights to reduce drop-offs and empower self-guided user flows.

Data-driven design, Journey-Mapping

Feature Gap Analysis

Used mixed-method research to identify user pain points to to drive focused UX improvements and product growth.

User Research, UX audit

Designing Clarity: Rethinking the Calendar for Everyday Efficiency

Refined the Calendar experience based on user tasks and best practices—enabling faster booking management with filters, previews, and smarter views.

UI/UX, Data-driven design