My journey

I'm a UX designer who turns complex problems into simple, measurable solutions.

I have 2+ years of experience doing end-to-end UX design for B2B SaaS across PropTech and SportsTech. I specialize in turning complex workflows into intuitive experience for enterprise products.

I combine user research, strategic thinking, and visual design expertise to create products that drive measurable impact.

Achievements:

  • 15% ↑ user satisfaction | 10% ↑ retention (Tenant Management)

  • 25% faster delivery cycles (Design System)

  • 12% higher conversions (Onboarding Optimization)

Core Competencies

  • User Research & Strategy
    Discovery sessions, usability testing, journey mapping, behavioral insights, stakeholder workshops
    [Tools: Miro, Figma, UserPilot, Hotjar]

  • Product Design
    End-to-end product design, wireframing, prototyping, design systems, interaction design
    [Tools: Figma, Lovable]

  • Collaboration & Delivery
    Agile workflows, design documentation, design-dev partnership, analytics-informed iteration
    [Tools: JIRA, Notion, Shortcut, Chromatic]

Browse my work

What sets me apart?

I don't just design interfaces—I focus on scalable solutions that solve business problems.

I speak business language. I can discuss churn risk, upsell opportunities, and KPIs as fluently as user needs and interaction patterns. This helps me bridge the gap between design and strategy.

I validate ruthlessly. I don't fall in love with my designs. I test, iterate, measure, and improve based on data and user feedback.

When I’m not designing

You'll find me experimenting with new recipes 🥐, strategizing over board games 🎲, or rewatching The Office for the hundredth time 📺.

I started in graphic design, pursued a Master's in Design Innovation, and discovered my passion for solving complex problems through user-centered design. As a designer, I’m guided by three core values:

Curiosity

I love exploring ideas and uncovering answers to complex problems through experimentation.

Empathy

Listening deeply to users helps me find real insights that shape thoughtful solutions.

Adaptability

Whether it's new tools, workflows, or feedback, I embrace change that enhances the design process.

Looking to hire a UX designer who balances user needs with business impact?

I'm currently exploring new opportunities where I can bring strategic thinking, user empathy, and measurable impact to complex product challenges.

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