I like to define design as anything that
simplifies our way of life.
A bit about my journey as a designer:
After completing my Bachelor’s degree, I started out as a graphic designer. Early on, I realised I wanted to go beyond the visual layer and engage more deeply with the problem-solving side of design. This led me to pursue a Master’s in Design Innovation, where I discovered my interest in UX design—crafting meaningful digital experiences, understanding user behaviour, and simplifying complex interactions.
SKILLS
User-Centered Design: Created user flows, personas, journey maps, and IA to guide intuitive experiences. [Figma, Miro]
UI & Prototyping: Designed wireframes and interactive prototypes using Figma to validate concepts. [Figma]
User Research: Facilitated workshops and discovery sessions, developed usability testing plans, and translated insights into actionable design goals. [Miro, Figma]
Design Thinking: Led end-to-end product design using Design Thinking—translating user insights into solutions that balance usability and business impact. [Notion, Shortcut, Miro]
Collaboration: Partnered with product and engineering in agile environments to shape strategy, build roadmaps. Developed design documentation for dev handover and reviewed HTML/CSS to reduce bugs and maintain design quality. [Miro, Notion, Chromatic, Shortcut]
Data driven design: Used analytics and behavioral insights to inform decisions and advocate for users in stakeholder discussions.[Userpilot, Google Analytics, Hotjar, Adobe softwares]
As a designer, I’m guided by three core values: Curiosity
I love exploring ideas and uncovering answers to complex problems through experimentation.
Empathy
Listening deeply to users helps me find real insights that shape thoughtful solutions.
Adaptability
Whether it's new tools, workflows, or feedback, I embrace change that enhances the design process.
At the heart of my work is a desire to use design as a tool to make everyday life easier—whether that’s helping someone navigate a product more confidently, reducing friction in workflows, or bringing clarity to complex systems. I’m especially drawn to creating tools and services that empower users, save time, and make interactions intuitive - having a positive impact on how we live, work, and connect with the world around us.
Outside of work, I’m either exploring new food & recipes 🥐, strolling through London’s markets and parks 🌳, playing board games 🎲, or rewatching The Office 📺 for the hundredth time!
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Post-its 🟨 / Simple, but so effective. Whether it’s jotting down a quick idea, leaving myself a reminder, or keeping track of to-dos, Post-its are my go-to. I love how they reduce cognitive load and keep things visible, yet flexible.
Google Maps 📍/ An absolute lifesaver when I first moved to London. It’s reliable, intuitive, and gives me options—whether I want the fastest route or the most budget-friendly one. I like that it puts me in control and brings clarity to navigating a busy city.
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